Portfolio

TUS Creative Assignments

Social Media, Branding & Web Design

During my 4 year degree at TUS, I got to work on fun and creative digital marketing projects. Here are some of my favourites.

TUS Digital Capstone Project

I worked with DNG McGill on this final year module, implementing a strategy that improved positioning on Google and drove significant growth on social media. In 3 months, following increased 38% on TikTok, 30% on Instagram and 8% on Facebook. Engagement rose to 15% on TikTok, and increase x2 on Instagram and x5 on Facebook.

Molly's Boutique

For this assignment I created a fictitious fashion brand. This included the creation of brand assets, guidelines and a fully functional ecommerce website as well as a presentation. Download my assignment below including a screen record video of the website.

Carleton Jewellers

This assignment involved the creation of brand assets, guidelines and promotional materials for print and social media. I created a luxury Irish jewellery brand that specialises in wedding and engagement rings.

A Day In The Life

One of our very first assignments in 2021 was to create a short ‘Day In The Life’ video. I chose my dog George as the subject and used his pawsitive outlook on life as the underlining message of the video.

Testimonial

“Molly consistently demonstrated a strong work ethic, punctuality, and a genuine enthusiasm for learning. Throughout her studies, she showed particular strengths in areas such as paid advertising, ad campaign optimisation, content creation, and strategic planning...I have no hesitation in recommending Molly for any role in digital marketing, particularly in the area of content creation.”

Dr Aisling Keenan Gaylard

TUS LECTURER AND PROGRAMME DIRECTOR